Marketing Your Editing and Proofreading Business
This book is for any editorial freelancer who feels that business promotion is their Achilles’ heel. Discover why marketing needn't be difficult, overwhelming or boring. Then learn the core principles of developing and implementing an effective marketing strategy that will get you noticed and generate business leads.
How to do Content Marketing
This business-skills guide shows editors and proofreaders how to create and deliver valuable, problem-solving content that enhances editorial business visibility, reinforces brand, and maximizes choice over whom we work for and what we earn – and all within a framework that embraces engagement with colleagues and clients.
How to Brand Your Editing Business
This business-skills guide shows editors and proofreaders how to build an emotion-based brand identity that’s rich in the flavour of you, and compelling to the people you'd love to work with. The framework is accessible for all editors, even those with no branding or marketing experience.
How to Earn Passive Income
This business-skills guide shows editors and proofreaders how to develop additional and recurring income streams. Learn how to supplement your editing earnings by creating problem-solving products that customers will love to buy, and all using your existing knowledge base.
How to Develop a Pricing Strategy
This business-skills guide teaches editors and proofreaders how to create a pricing strategy. The foundation is a healthy money mindset that focuses on your business needs, and a strategic framework that gives you the power and confidence to choose and stand up for your pricing decisions.
Making Sense of Point of View
This fiction-editing guide helps editors and authors understand the different narration styles in commercial fiction. Learn how to recognize viewpoint, and hold it, so that readers are immersed in your story and your characters' experiences of the world you've created.
Making Sense of ‘Show, Don’t Tell’
This fiction-editing guide shows authors and editors how to recognize shown and told prose, and avoid unnecessary exposition. You'll learn how to identify stylistic problems and craft solutions that weave showing and telling together, and understand why there's no place for 'don't tell' in strong writing.
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