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Here's what's in the curriculum ...

  Module 1: What is a brand and why does it matter?
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  Module 2: Profiling a monster (or the editor you are not)
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  Module 3: Profiling an angel (or the client you would most love to work for)
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  Module 4: Profiling yourself (or understanding the flavour of you)​
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  Module 5: Pulling it all together: Your brand values
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  Module 6: Your brand mission: Why you do what you do
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  Module 7: The voice of your brand: Language and mood
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  Module 8: The visuals of your brand: What others see
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  Module 9: The visibility of your brand: Creating awareness
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  Module 10: 8-step blueprint for a standout home page
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  Access the course materials
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  More video tutorials
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  Submit your feedback
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  CIEP membership upgrade points
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  Coupons, discounts and CPD
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  Music credits
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Build a powerful and personal editorial brand identity


This blogging course teaches editors and proofreaders how to create a discoverable, captivating and memorable blog that drives website traffic, increases visibility in the search engines, and generates editing work.


Susan Puiia, Editor and Writing Coach:

"Branding for Business Growth will forever put to rest the uncertainty of how to market yourself. You will know who you are, what you have to offer, and who you want to serve."

Stuff you might be wondering about


How long does my course access last? 

All my courses come with lifetime access. You learn when it’s convenient for you, not me!

Why do I have to pay tax on courses?

Online self-directed courses, like the ones I offer, are classified as digital products/services in most countries, and adding tax is a legal requirement. Teachable calculates the correct rate of tax for your jurisdiction and remits it to the appropriate authority. 

Can I choose the order in which I study the modules?

Of course, though I recommend you follow the order of play the first time you do it because I designed the structure in a way that builds your knowledge logically.

Can I learn on my mobile device?

Absolutely! Teachable has a gorgeous app for iOS and Android that means you can access the course content on your phone and tablet if that’s more convenient.

About your instructor


Hello! I’m Louise Harnby, a commercial fiction editor who specializes in working for independent authors of crime, thrillers and mysteries. I write books and create courses that teach editors:

  • the craft of stylistic line editing in fiction 
  • how to make their businesses visible and compelling.

When I joined the industry in 2006, there was very little instruction dedicated to line editing and business building. Not much has changed, and so I hope that by learning with me, you’ll feel better equipped to tackle both!