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Branding for Business Growth
Module 1: What is a brand and why does it matter?
Learning outcomes
Webinar: What is a brand and why does it matter? (19:16)
Module 2: Profiling a monster (or the editor you are not)
Learning outcomes
Webinar: Profiling a monster (or the editor you are not) (4:34)
Module 3: Profiling an angel (or the client you would most love to work for)
Learning outcomes
Webinar: Profiling an angel (or the client you would most love to work for) (12:12)
Module 4: Profiling yourself (or understanding the flavour of you)
Learning outcomes
Webinar: Profiling yourself (or understanding the flavour of you) (3:46)
Module 5: Pulling it all together: Your brand values
Learning outcomes
Webinar: Pulling it all together: Your brand values (6:28)
Module 6: Your brand mission: Why you do what you do
Learning outcomes
Webinar: Your brand mission: Why you do what you do (5:23)
Module 7: The voice of your brand: Language and mood
Learning outcomes
Webinar: The voice of your brand: Language and mood (13:27)
Module 8: The visuals of your brand: What others see
Learning outcomes
Webinar: The visuals of your brand: What others see (16:04)
Module 9: The visibility of your brand: Creating awareness
Learning outcomes
Webinar: The visibility of your brand: Creating awareness (26:34)
Module 10: 8-step blueprint for a standout home page
Learning outcomes
Webinar: 8-step blueprint for a standout home page (13:05)
Access the course materials
Book: How to Brand Your Editing Business
Booklet: Branding Kickstarter Toolkit
Workbook: Branding journal (read-only)
Workbook: Branding journal (fillable)
Brand book template and sample
More video tutorials
How to turn vlogs into blogs using YouTube video captions (0:52)
How to edit YouTube video subtitles in Word (3:07)
How to create 3D booklet covers with Boxshot Lite (7:19)
How to create web page art with Canva (5:28)
How to create marketing gifs with Giphy (3:13)
How to compress videos with Handbrake (1:33)
How to deliver blog posts with MailChimp (1:57)
Tips on how to use YouTube for Marketing (4:33)
Continue your editorial business training and save 20%
Marketing Toolbox for Editors
Editor Website Essentials
Blogging for Business Growth
10 Ways to Get Editing Work Quickly
Emotional Marketing that Gets Editors Work
The Editorial Business Bundle
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CIEP membership upgrade points
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Coupons, discounts and CPD
Save 10% on PerfectIt
Earn £20 when you buy Policy Bee insurance
Booklet: Conscious Language Resources
Discover more branding resources
Music credits
Who composed the music
Learning outcomes
After completing this module, you will understand the following:
Step 1: Discovering you
Step 2: Eliminating baseline attributes
Step 3: Shaping what you stand for
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