Autoplay
Autocomplete
Previous lecture
Complete and continue
Branding for Business Growth
Module 1: What is a brand and why does it matter?
Learning outcomes
Webinar: What is a brand and why does it matter? (19:16)
Module 2: Profiling a monster (or the editor you are not)
Learning outcomes
Webinar: Profiling a monster (or the editor you are not) (4:34)
Module 3: Profiling an angel (or the client you would most love to work for)
Learning outcomes
Webinar: Profiling an angel (or the client you would most love to work for) (12:12)
Module 4: Profiling yourself (or understanding the flavour of you)
Learning outcomes
Webinar: Profiling yourself (or understanding the flavour of you) (3:46)
Module 5: Pulling it all together: Your brand values
Learning outcomes
Webinar: Pulling it all together: Your brand values (6:28)
Module 6: Your brand mission: Why you do what you do
Learning outcomes
Webinar: Your brand mission: Why you do what you do (5:23)
Module 7: The voice of your brand: Language and mood
Learning outcomes
Webinar: The voice of your brand: Language and mood (13:27)
Module 8: The visuals of your brand: What others see
Learning outcomes
Webinar: The visuals of your brand: What others see (16:04)
Module 9: The visibility of your brand: Creating awareness
Learning outcomes
Webinar: The visibility of your brand: Creating awareness (26:34)
Module 10: 8-step blueprint for a standout home page
Learning outcomes
Webinar: 8-step blueprint for a standout home page (13:05)
Access the course materials
Book: How to Brand Your Editing Business
Booklet: Branding Kickstarter Toolkit
Workbook: Branding journal (read-only)
Workbook: Branding journal (fillable)
Brand book template and sample
More video tutorials
How to turn vlogs into blogs using YouTube video captions (0:52)
How to edit YouTube video subtitles in Word (3:07)
How to create 3D booklet covers with Boxshot Lite (7:19)
How to create web page art with Canva (5:28)
How to create marketing gifs with Giphy (3:13)
How to compress videos with Handbrake (1:33)
How to deliver blog posts with MailChimp (1:57)
Tips on how to use YouTube for Marketing (4:33)
Continue your editorial business training and save 20%
Marketing Toolbox for Editors
Editor Website Essentials
Blogging for Business Growth
10 Ways to Get Editing Work Quickly
Emotional Marketing that Gets Editors Work
The Editorial Business Bundle
Submit your feedback
Tell Louise what you think!
CIEP membership upgrade points
Make your continuing professional development count
Coupons, discounts and CPD
Save 10% on PerfectIt
Earn £20 when you buy Policy Bee insurance
Booklet: Conscious Language Resources
Discover more branding resources
Music credits
Who composed the music
Webinar: The visuals of your brand: What others see
Lesson content locked
If you're already enrolled,
you'll need to log in
.
Enroll in course to unlock