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Social Media for Business Growth
Module 1: Strategy, algorithms and purpose
Learning outcomes
Webinar: Strategy, algorithms and purpose (20:35)
Module 2: Holism, general marketing, content marketing, content curation and platform choice
Learning outcomes
Webinar: Holism, general marketing, content marketing, content curation and platform choice (22:42)
Module 3: Focus on Facebook
Learning outcomes
Webinar: Focus on Facebook (14:03)
Module 4: Focus on Twitter
Learning outcomes
Webinar: Focus on Twitter (11:08)
Module 5: Focus on LinkedIn
Learning outcomes
Webinar: Focus on LinkedIn (5:47)
Module 6: Video, images and branding
Learning outcomes
Webinar: Video, images and branding (22:25)
Module 7: Management, scheduling and analytics
Learning outcomes
Webinar: Management, scheduling and analytics (14:01)
Access the course tools
Workbook: Social media strategy
Tip sheet: 13 Social Media Marketing Tips
Access the course publications
Book: How to be Visible with Social Media
Booklet: 62 Weeks of Blooming Blogginess
Booklet: Spark a Conversation
Booklet: Conscious Language Resources
Listen to podcasts about marketing
Why we don't tweet about content we hate
3 quick ways to improve the design of your editing website
3 ways to tackle editorial marketing overwhelm
3 more tips on how editors can beat the marketing blues
How to run and grow an editing business. Q&A. Part 1
How to run and grow an editing business. Q&A. Part 2
Watch video tutorials
How to create 3D booklet covers with Boxshot Lite (7:19)
How to create web page art with Canva (5:28)
How to create marketing gifs with Giphy (3:13)
How to compress videos with Handbrake (1:33)
How to deliver blog posts with MailChimp (1:57)
How to edit YouTube video subtitles in Word (3:07)
How to turn vlogs into blogs using YouTube video captions (0:52)
Continue your editorial business training and save 20%
Marketing Toolbox for Editors
Editor Website Essentials
Branding for Business Growth
Blogging for Business Growth
10 Ways to Get Editing Work Quickly
Emotional Marketing that Gets Editors Work
The Editorial Business Bundle
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Coupons and discounts
Earn £20 when you buy Policy Bee insurance
Save 10% on PerfectIt
Save 20% on other courses
Music credits
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Tip sheet: 13 Social Media Marketing Tips
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