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Blogging for Business Growth
Module 1: Introduction
Learning outcomes
Webinar: Introduction (15:11)
Module 2: Content creation
Learning outcomes
Webinar: Content creation (33:48)
Module 3: Branding your blog
Learning outcomes
Webinar: Branding your blog (17:29)
Module 4: Your blog's home
Learning outcomes
Webinar: Your blog's home (11:03)
Module 5: Blog design
Learning outcomes
Webinar: Blog design (22:06)
Module 6: Blog promotion
Learning outcomes
Webinar: Blog promotion (20:51)
Module 7: Using a content log
Learning outcomes
Webinar: Using a content log (6:59)
Module 8: Scheduling
Learning outcomes
Webinar 8: Scheduling (10:18)
Module 9: Blog subscription
Learning outcomes
Webinar: Blog subscription (5:38)
Module 10: Complementing your blog with video
Learning outcomes
Webinar: Complementing your blog with video (9:57)
Module 11: Video tips, tricks, software and kit
Learning outcomes
Webinar: Video tips, tricks, software and kit (15:37)
Module 12: Video hosting, distribution and branding
Learning outcomes
Webinar: Video hosting, distribution and branding (9:03)
Module 13: Measuring the success of your blog
Learning outcomes
Webinar: Measuring the success of your blog (13:45)
Access the course tools
Build Your Blog Workbook: fillable
Sample: Build Your Blog Workbook
Checklist: Blog post content
Checklist: Success metrics
Spreadsheet: Content log
Access the course books
Book: How to Build an Editorial Blog
Booklet: Blog Post Blueprint
Booklet: What is a Sales Funnel and How Does it Work?
Booklet: Is it Okay to Revise Blog Content?
Booklet: 62 Weeks of Blooming Blogginess
Booklet: The Reluctant Vlogger
Booklet: Conscious Language Resources
Video tutorials
How to create 3D booklet covers with Boxshot Lite (7:19)
How to create web page art with Canva (5:28)
How to create marketing gifs with Giphy (3:13)
How to compress videos with Handbrake (1:33)
How to deliver blog posts with MailChimp (1:57)
How to edit YouTube video subtitles in Word (3:07)
How to turn vlogs into blogs using YouTube video captions (0:52)
Listen to podcasts about blogging
Blogging tips for editors and authors #1: With Carol Saller
Blogging tips for editors and authors #2: With Carol Saller
Blogging tips for editors and authors #3: With Carol Saller
Continue your editorial business training and save 20%
Marketing Toolbox for Editors
Editor Website Essentials
Branding for Business Growth
10 Ways to Get Editing Work Quickly
Emotional Marketing that Gets Editors Work
The Editorial Business Bundle
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CIEP membership upgrade points
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Coupons and discounts
Save 10% on PerfectIt
Earn £20 when you buy Policy Bee insurance
Music credits
Who composed the music
Learning outcomes
After completing this module, you will understand the following:
Direct metrics
Indirect metrics
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