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  Introduction
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  Module 1: Visitor Essentials
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  Module 2: SEO Essentials
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  Module 3: Web Page Essentials
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  Module 4: Navigation Essentials
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  Module 5: UX Essentials
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  Module 6: Content Essentials
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  Module 7: Design Essentials
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  Module 8: Copy Essentials
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  Module 9: Home Page Essentials
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  ​Module 10: Analytics Essentials
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  Wrapping up
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  Access the course books and tools
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  Continue your editorial business training and save 20%
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  Submit your feedback
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  CIEP membership upgrade points
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  Coupons and discounts
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  Music credits
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Craft web pages that Google ranks and clients fall in love with


This course teaches you how to craft a visible, loveable editorial web presence! The 10-step framework takes you through the essentials of SEO, navigation, structure, visitors, UX, branding, web page copy, home page design, content and analytics.​


Angela Bissell, Fiction Editor:

"A brilliant course packed full of information and resources, all presented in easily digested modules. I now have the confidence and know-how to create an attractive, functional website with content tailored to reflect my brand values and attract my ideal client. Thank you, Louise!"

Stuff you might be wondering about


How long does my course access last? 

All my courses come with lifetime access. You learn when it’s convenient for you, not me!

Why do I have to pay tax on courses?

Online self-directed courses, like the ones I offer, are classified as digital products/services in most countries, and adding tax is a legal requirement. Teachable calculates the correct rate of tax for your jurisdiction and remits it to the appropriate authority. 

Can I choose the order in which I study the modules?

Of course, though I recommend you follow the order of play the first time you do it because I designed the structure in a way that builds your knowledge logically.

Can I learn on my mobile device?

Absolutely! Teachable has a gorgeous app for iOS and Android that means you can access the course content on your phone and tablet if that’s more convenient.

About your instructor


Hello! I’m Louise Harnby, a commercial fiction editor who specializes in working for independent authors of crime, thrillers and mysteries. I write books and create courses that teach editors:

  • the craft of stylistic line editing in fiction 
  • how to make their businesses visible and compelling.

When I joined the industry in 2006, there was very little instruction dedicated to line editing and business building. Not much has changed, and so I hope that by learning with me, you’ll feel better equipped to tackle both!